One Doorway International’s Global Growth with Orestes Digital Marketing
Transforming Digital Presence for One Doorway International in Competitive Global Markets
Industry:
Education
Challenges:
Previously, One Doorway International had joined hands with Orestes and had several challenges, such as low online visibility, very few leads, and ad performance not being up to the point. One Doorway has been seeking top global terms like study consultancy service in USA" and "Online study abroad consultancy in Ireland", and the lack of a localized strategy for traffic from the USA and Ireland.
Goal:
Orestes aimed to extend the global reach of One Doorway International by building a very strong digital identity in global by ranking for relevant search terms while carrying out targeted data-driven strategies to attract a good number of quality leads with a focus on trust, engagement, and local relevance.
Background
One Doorway International is seeing rapid growth in the international education and consulting arena, thus adding one more feather to its cap to further its digital presence in competitive international markets. To achieve this highly ambitious goal, it has partnered with Orestes, an acknowledged digital marketing agency, working under the specialized brand wing "Services by Orestes Digital Marketing." The objective, as set out by them, was extremely clear: winning online presence, qualified leads, and cross-border visibility for the brand.
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Our approach
To accomplish the above goals, Orestes, considered to be the best available digital marketing company, launched a total and scalable international digital strategy.
01
International SEO Optimization
Keyword research was conducted for the United States and the Irish markets and optimized regarding web content around terms, like “Digital marketing expert in USA” and “Digital marketing agency Ireland.” Structural changes for the technical SEO made sure that the site can be crawled across the globe and indexed faster.
02
Redesign Website and User Experience
Website auditing of the client's website and redevelopment of the speed, mobile responsive, and fluid navigation. Ensured the content is aligned with that of the users to allowing increased in-page use and lowered bounce rates.
03
Hyper Targeted Paid Campaigns
Creating student applications for custom-built campaigns on Google and Meta platforms targeting aspiring students and working professionals in the USA and Ireland. The ads are also localized with creatives and A/B tested for good performance.
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04
Localized Social Media Strategy
Cross-country social media calendars that are country-based and with localized cultural cues, regional hashtags, and influencer tie-ins to not only further the relevance of the brand but also encourage loyalty in both countries.
05
Conversions and Analytics
Built Conversion funnels with Google Analytics, Meta Pixel, and heatmaps. With real-time insights, all campaigns could be rolled and underwent constant changes in a bid to increase their performance.
06
Reputation & Local SEO Management
Increased localization into targeted U.S. cities as well as locations within Ireland by enhancing One Doorway's Google Business Profiles and directory listings, which increases ranks on searches made on location, such as the one for "Digital advertising agency USA."
Results
Results and Outcome
150% Increase in Global Web Traffic.:
Increase traffic to the USA and Ireland through SEO and ad campaigns.
Top 3 Rankings on Key International Keywords:
Achieved Google positioning for key competitive phrases such as "Digital marketing company in USA," and "Digital marketing agency in Ireland."
4X Increase in Qualified Leads.:
Unbelievably improved lead quality and lead volume through proper ad-targeting and UX redesign.
Stronger International Brand Recognition.:
Increased brand trust and Digital reputation via social media, search engines, and online communities.
The Challenge
Orestes has partnered with One Doorway International for effective and strategic data-driven digital marketing campaigns that would give their business an opportunity much-needed boost in the international arena. Other enhancements include the overhaul of the website, SEO optimization, and hyper-targeted campaigns. With Orestes, his qualified leads, online presence, and brand credibility dramatically increased. Result: A footprint in two of the most competitive international markets as a trusted global education consulting leader.
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